In a stunning turn of events, the architects of Canada’s World Cup success have been thrust into the spotlight. The 2026 tournament, co-hosted by Canada, Mexico, and the United States, was widely expected to be a logistical and financial burden for Canadian cities. Yet, against all odds, the Canadian hosts have been credited with delivering a tournament that exceeded all expectations. Now, they are being hailed as national heroes.
For years, the narrative around Canada’s role as a host was one of cynicism. Critics pointed to the eye-watering costs of building stadiums, upgrading transport links, and providing security. The price tag, they said, would be a burden on taxpayers for generations. But the reality has been different. The tournament brought an estimated $5 billion in economic activity, with much of that money flowing into local communities. Hotels, restaurants, and small businesses reported record revenues. The jobs created were not just temporary posts; many have become permanent as tourism booms.
The human stories are what make this triumph resonate. In Toronto, a single mother of two worked 60-hour weeks as a cleaner at the stadium. She earned enough to clear her debt and put a deposit on a flat. In Vancouver, a retired steelworker helped build the new stand and now works as a steward. He said the work gave him purpose and a pension. These are the forgotten hosts. The ones who turned empty promises into concrete gains.
The praise has been universal. President of FIFA Gianni Infantino called Canada’s organisation “world-class”. The prime minister, in a rare moment of unity, thanked the “unsung heroes” who made it possible. Labour unions, often critical of mega-events, have lauded the fair wages and safety standards. Even the Canadian Dollar saw a boost as foreign visitors spent freely.
But the real test is what happens now. The stadiums, built with public money, could become white elephants. The infrastructure debt will take years to pay off. Yet, for the first time in decades, there is a sense that the sacrifice was worth it. The forgotten hosts have been remembered. And in a world where the little guy is often trampled, that is a victory worth celebrating.
