A promotional event for the film Pursuit of Jade descended into chaos yesterday when a glass door shattered as hundreds of fans attempted to catch a glimpse of the lead actor. The incident, which occurred at a shopping centre in central London, has raised fresh questions about crowd control measures at celebrity appearances. Witnesses reported that the door collapsed under the pressure of the surging crowd, showering nearby attendees with shards of glass.
Paramedics treated two people for minor cuts, but no serious injuries were reported. The event was immediately cancelled, and the venue issued a statement expressing regret over the incident. Security experts have called for a review of safety protocols, noting that the demand for sightings of the film’s star has intensified following the movie’s critical success.
A spokesman for the production company declined to comment on whether future appearances would be scaled back. The Metropolitan Police confirmed they had not been called to the scene, as venue security managed the situation. The film, a drama about a jade heist in East Asia, has been praised for its performances and has grossed over £200 million worldwide since its release.
The incident underscores the challenges of balancing fan engagement with public safety in high-profile promotional events.
