New data reveals a sharp downturn in tourist arrivals to Goa, with a 23% drop in British visitors compared to last year. Industry analysts attribute this slump to rising safety concerns, including reports of harassment and inadequate infrastructure. The state, once a staple for UK holidaymakers, now sees travellers opting for destinations like Sri Lanka and Thailand.
Dr. Anjali Mehta, a tourism economist at the University of Mumbai, notes that this shift represents a broader trend. 'Safety perceptions can reshape entire markets within a single season,' she said. 'Goa's reliance on word-of-mouth reputation makes it vulnerable to such shocks.'
Local businesses report a 40% revenue loss in coastal areas. Meanwhile, Goa's tourism board has launched a campaign to address security, but experts warn that restoring confidence requires systemic change.
For British travellers, the calculus is clear: safety trumps sun. Until Goa addresses these underlying issues, the exodus will likely continue.
