A collection of personal effects belonging to Marilyn Monroe, including costumes and make-up, is to be auctioned in Los Angeles next month to mark the 100th anniversary of the actress's birth. The sale, hosted by Julien's Auctions, will feature more than 400 lots from the star's estate, ranging from the white halter dress from "The Seven Year Itch" to her personal cosmetics case.
The timing of the auction, coinciding with what would have been Monroe's centenary on 1 June, underscores the enduring commercial appeal of an icon whose life and career have been scrutinised for decades. Monroe, who died in 1962 at the age of 36, remains a significant figure in popular culture, and her belongings have consistently attracted high prices at auction.
Among the most anticipated lots is the dress Monroe wore while singing "Happy Birthday, Mr. President" to John F. Kennedy in 1962. That gown, a sheer, flesh-coloured beaded creation, is expected to fetch in excess of $2 million. Other highlights include a sequinned gown from "Gentlemen Prefer Blondes" and a collection of wigs and jewellery.
The auction also includes less glamorous items, such as handwritten notes, scripts and personal photographs. These items provide a more intimate glimpse into Monroe's personal life, which has often been overshadowed by her public persona.
Julien's Auctions has a history of handling high-profile celebrity sales, including those of Michael Jackson and Prince. The company expects the Monroe auction to be its most valuable yet, with total sales projected to reach upwards of $10 million.
The continued interest in Monroe memorabilia reflects a broader trend in the market for Hollywood artefacts. Collectors view such items as tangible connections to a bygone era of cinema, while investors see them as appreciating assets. Monroe's legacy, carefully managed by her estate and media rights holders, has remained largely intact, despite the passage of time and shifting cultural norms.
The auction will take place over two days on 1 and 2 June 2026, with a pre-sale exhibition open to the public from 27 May.
