A curious phenomenon occurred today outside a central London cinema. Dozens of peroxide-blonde women in white halter dresses braved the drizzle, posing for photos with bemused tourists. This was not a casting call for a period drama, but a celebration: the centenary of Marilyn Monroe’s birth.
The British fashion industry, never one to miss a trick, has duly noted the enduring commercial appeal of a woman who died 62 years ago. It is a grimly efficient reminder that in the marketplace of icons, Monroe remains a blue chip asset.








