Australia’s media regulator has launched an investigation into the reality television programme Married at First Sight following allegations of mistreatment of participants. The inquiry, announced by the Australian Communications and Media Authority (ACMA), comes after a series of complaints citing psychological harm and coercive production practices.
The show, which pairs strangers in legally binding marriages, has faced mounting criticism from former contestants and mental health professionals. Allegations include deliberate manipulation of vulnerable individuals, withholding of support services, and editing designed to provoke emotional distress. One participant described the experience as ‘psychological torture’.
ACMA’s probe will examine whether the programme breached the Commercial Television Industry Code of Practice, specifically guidelines concerning the welfare of participants. The regulator has the power to impose sanctions, including fines or revocation of broadcast licences, though such measures are rare.
The network behind the show, Nine Entertainment, has defended its practices, stating that ‘participant welfare is paramount’ and that it complies with all legal obligations. However, the scandal has reignited debate about the ethical boundaries of reality television. Similar controversies have plagued the genre globally, with the UK’s Love Island facing scrutiny after multiple participant deaths.
Industry experts suggest that the investigation could set a precedent for reality TV regulation in Australia. Dr. Emily Foster, a media ethics scholar at the University of Sydney, described the allegations as ‘disturbing but predictable’ given the format’s reliance on emotional exploitation. ‘When profit motives override duty of care, harm is inevitable,’ she said.
The ACMA investigation is expected to conclude within six months. Meanwhile, Married at First Sight continues to air, with its current season drawing high ratings despite the controversy.
