The sun-scorched beaches of Mexico have birthed a new surfing craze. But it is not the waves that have the surfing world talking. It is the riders themselves.
Sources confirm a growing trend of 'wave-riding' on the Pacific coast, a style that blends traditional surfing with acrobatic manoeuvres performed on the face of the wave. The spectacle has drawn crowds and cameras, but also criticism from purists who call it a gimmick. Meanwhile, a group of British surf innovators, funded by undisclosed backers, are eyeing a world record for the longest continuous ride.
Documents obtained by this desk show their target is a 5-minute wave, a feat that would shatter the current record by nearly two minutes. The question is not whether they can do it. It is what follows if they do.
The money is flowing. The suits are circling. And the beach is about to get a lot more crowded.
