In a twist so preposterous it would make a Monty Python skit blush, FIFA has apparently decreed that the future of football fandom lies not in seated contemplation but in the restless perambulation of concourses. Yes, you read that correctly: stadiums are to become moving walkways of despair, where supporters are encouraged to ‘experience’ the game like bewildered shoppers in a dystopian IKEA. This, FIFA claims, is a ‘safety innovation,’ but to the trained observer, it reeks of a solution in search of a problem, crafted by a committee of geriatric suits who haven’t sweated in a crowd since the invention of the turnstile.
The UK, predictably, has responded with the haughty indignation of a nation that invented queueing and expects the rest of the world to respect its sacred seating. ‘We demand reform of World Cup safety standards,’ they cry, while presumably polishing their own stadiums to a sterile sheen. But let’s be honest: does anyone truly trust FIFA to define safety? These are the people who awarded the World Cup to a country where migrant workers were treated like disposable cups, all while airlifting in air-conditioned pods for their own delicate constitutions. The entire organisation is a hall of mirrors in which common sense goes to die.
Let’s dissect this ‘concourse’ nonsense, shall we? The logic, if one can call it that, suggests that fans standing in corridors – those liminal hellscapes of overpriced beer and stale piss – is somehow safer than sitting in seats. Perhaps FIFA envisions a glorious tableau of humanity shuffling in lockstep, like a funeral procession for actual atmosphere. Or maybe they’ve simply discovered that moving crowds generate more revenue per square foot because you can sell them crap from kiosks while they’re dazed and directionless. Either way, it’s a breathtakingly cynical move, wrapped in the flimsy tissue of ‘fan experience’.
The UK’s demand for reform is, of course, entirely justified. But let’s not pretend this is about safety either. This is about control. About the creeping, authoritarian desire to manage every aspect of human behaviour until we’re all just cattle in a branded abattoir. The British establishment, with its stiff upper lip and its weird obsession with order, will no doubt push back with reports and committees and a lot of tutting. But the real tragedy is that anyone still takes FIFA seriously enough to argue with them. The organisation is a zombie lurching through the corpse of what was once a beautiful game, and the only sensible response is to laugh, pour yourself a gin, and watch the farce unfold.
So here’s my proposal: instead of concourses, why not put fans in hamster wheels? They can run for the whole match, generating electricity to power the floodlights. You could call it ‘FanActive Energy’ and sell it as a green initiative. It’s just as stupid as FIFA’s idea, but at least it’d be honest. And the UK could demand that every stadium is fitted with a pub, because what’s more British than solving a seating problem by ignoring it entirely? After all, we’re a nation that has perfected the art of standing in groups, complaining about the weather, and pretending we’re having a good time. That’s the real World Cup tradition.
As for me, I’ll be in the press box, drinking aviation fuel and sharpening my pen. Let the suits have their concourses. I’ll be watching from the only seat that matters: the one that sees through the whole damn circus.








