A procession of Marilyn Monroe lookalikes drew thousands to the streets of Manchester today, marking 100 years since the birth of the Hollywood legend. The parade, organised by local heritage groups, saw women in white halter dresses and platinum wigs wave from vintage convertibles, recreating the star’s most iconic moments.
For many in the crowd, the event was a celebration of shared cultural memory. ‘She represents a time when glamour was accessible,’ said Linda Pearce, a retired factory worker from Salford. ‘In the 1950s, every woman wanted to look like her. It was a bit of escape from the grind.’
The parade comes amid a wider revival of 20th-century pop culture, with local councils increasingly funding such events to boost tourism and community spirit. But critics question the focus on American icons when British heritage is underfunded.
‘It’s wonderful to see people happy, but we have our own stars who deserve centenaries,’ remarked Dr. Alistair Finch, a cultural historian at the University of Manchester. ‘Gracie Fields, for instance, or George Formby. Their legacies are fading while we celebrate a woman who never set foot in this country.’
Despite such reservations, the event drew families from across the region. Organisers reported a 20% increase in attendance compared to last year’s parade. Local businesses, especially cafes and souvenir stalls, saw a welcome boost.
‘Any event that brings footfall to the high street is a lifeline right now,’ said bakery owner Tom Whittington, pointing to a display of Monroe-themed cupcakes. ‘People are struggling with bills. A free day out like this matters.’
The parade concluded with a chorus of ‘Diamonds Are a Girl’s Best Friend’ from a community choir, followed by a minute’s silence for Monroe’s legacy. As the last model car disappeared down Deansgate, many in the crowd lingered, reluctant to let the fantasy fade.
